Executive - Social Listening

Data, Analytics & Insight Mumbai, India

Description

Job title: Executive

Reporting to: Business Head – Wavemaker / Command Centre Lead
Location, Country: Mumbai, India

Brief role description:

Candidate should have basic knowledge of Social Media Listening and Reputation Management across digital and social eco-system. He/she should be able to read social media signals and draw meaningful insights. He/she should also be able to independently analyse create reports for the client and be the POC for all ORM related discussions.

3 best things about the job:

Most Dynamic Data and Technology Innovation led work environment
Client centric approach – Based out of Client location – direct action ability
Get to work with best clients in the industry
Part of most exciting innovation hub – Content/ Creative/ Insights/ ORM

About Wavemaker

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.

We have one single attitude – Positive Provocation.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our attitude of Positive Provocation is enabled by:

The deep Knowledge we have of our clients’ business
The confidence to Challenge what’s gone before
The Support to go further than we thought possible

Core responsibilities:

Individually contribute Product & Strategy function and streamline operations/ reporting with minimal supervision
One big win with Insights driving action ability towards Media, Communication, Campaign
Identified and Integrated additional data sources to add richness of Insights and strategy
Executed 3 critical campaigns from conceptualization to delivery (Integrating Media and Communication)
Emerged as the go-to person both internally and amongst clients for digital solutions
Become proficient is escalation handling and resolve conflicts
Successfully mastered the art of winning pitches and awards
Transformed the Command Centre Product as Centre of Excellence within Client’s organization

Additional responsibilities:

Fun, Relaxed and highly motivated work environment
You will be coordinating on deliverables internally and externally
You will continuously re-invent the insights engine and translate it into more structured outcome.
Based on client requirements, work with the larger Wavemaker/GroupM team in identifying solutions, evaluate partners, create project plans and manage those projects
Pro-actively identify opportunities / projects that are relevant and aids client’s business
Understand client objectives, category/competitive trends for various product categories
Explore and evaluate external partners on an ongoing basis.
Innovate on process – automated and manual to achieve operational efficiency and better quality of insights and reports
Timely and quality execution of existing listening/insight projects with set objectives defined by agency and client
Tracking time-resource engagement for all projects to ensure timely deliveries
Consult with client / agency to better reports and make them insightful and value adds for clients with live recommendations
Understanding of Quantitative and Qualitative research techniques
Know your tool well – Knowledge on social listening tools –Sysomos, Talkwalker, Brandwatch, Unmetric, Social Bakers etc.
Understanding of Content & Social platforms
Understanding of ORM process and Management
Strong grasp on technology
Understand client objectives, category/competitive trends for various product categories
Experience with data verification, quality control and analytics.
Experience presenting deliverables with commentary, verbatim and visualization of data through PowerBI

The Candidate:

Graduate/ Post Graduate – Management/ Statistics/ Research
Abreast with the latest tools & innovative research methodologies
Around 1-2 years of relevant experience
Experience in a market research firm, a market intelligence division of an IT MNC or Software industry, looking to further their career in Consulting and advisory
Experience in the FMCG/ Banking/ Financial Services industry with marketing and product management portfolios, is advantageous.
Good research skills, including data process, experienced in applying professional consulting and Research models
Effective in both verbal and writing when presenting / packaging research deliverables to the clients and public
Must be numerically-inclined and extremely comfortable in a data intensive role
Excellent written and verbal skills in English
Excel in executing in an orderly, organized and structured fashion
Able to multi-task and have a strong capability to meet demanding timelines and customer expectations.
Enjoy working in fast paced environment with the ability to learn and master new areas quickly
Excellent PowerPoint Skills

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn

We are an equal opportunities employer.

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.

More about GroupM

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Executive - Social Listening

Description

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